The biggest thing I would like to see is to have the "Analyze" function broken into categories, or other buttons, or be able to customize it in some way. Their iconography is a mess, there's very little feedback, and don't even get me started on that last "big update" that basically truncated all functionality. I would love to see IBM SPSS invest more in their UI/UX and increase the usability of this tool because it could be so much better. Their difficulty with the programming portion cuts into their ability to learn the actual analyses, so SPSS is good for that. Psychology undergrads, for example, have to take statistics. If you aren't comfortable programming and you need to do statistics, SPSS is a great choice. Integration Platform as a Service (iPaaS).
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